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Last year on Earth Day, we put out the call to be 1% better—recognizing that we all can lend our voices and actions to make a difference—so that our planet and future generations thrive. Our global network of members and nonprofits amplified this call and inspired millions of individuals everywhere through their unwavering commitments to better our planet.
In celebration of our network of changemakers, we’re launching our be 1% better site to share the remarkable impact of our network and challenge every person, everywhere, to be 1% better. Follow along to scope the latest features and contests to get inspired and see how you, too, can give back to the planet.
Use our customizable campaign kit below to tell your story—to share your commitment. As our model of collective action proves, we can accomplish more together than we can alone. We’ll regularly update this section of our kit with a featured post that we encourage you to share along with us.
Be sure to revisit this page often for new sharable content. We’ll rotate scheduled features regularly—encouraging everyone to post together—unifying and strengthening our voices!
Post alongside us and our network on July 15, 2020!
Tell us what you're doing to be 1% better, then tag us and use the hashtags below!
Instagram: @1percentftp
Twitter: @1percentFTP
Facebook:@1percentfortheplanet
LinkedIn: @onepercentfortheplanet
YouTube: @1%fortheplanet
Hashtags: #BeOnePercentBetter #onepercentfortheplanet #purchasefortheplanet
Note: our social media handles are abbreviated due to character and symbol restrictions but otherwise, please always use our full name: 1% for the Planet.
Be sure to tag other members and nonprofit partners in our network, when applicable, to help spread the word!
Show us your world and tell us about the people and places you want to protect. Post your photo or video to Instagram. Tag @1percentftp and use hashtag #BeOnePercentBetter for a chance to be featured on our channels! We’ll feature one winner each week. Feel free to use our Be 1% Better kit for inspiration and tools to help create your story.
You can view and download the various be 1% better logos below. Please note, the “Variable CTA” logos are intended for customization across a broad range of applications. Iterations can include any number of action words, as long as the word is a verb and implies a relatable, relevant action to the promoting individual, business or nonprofit.
Similar to the logos, use these static and animated assets to tell your story. For inspiration and guidance, check out the resources linked in the GETTING STARTED section above as well as our Brand Guidelines. Be sure to peep the #BeOnePercentBetter hashtag, too!
Video is a powerful way to show people what we're all about.
Share our videos. Share any of the below videos on your channels. Looking for more? Visit our YouTube.
Create your own. Use our video template to tell your story. We've created a video guide to help you share your own story about being 1% better. It's pretty simple: an intro clip, an outro clip and a space for you to insert your own answer to the question: "What's your pledge to be 1% better?"
These videos are meant to be raw and authentic, so feel free to keep it simple and just record on a phone! Otherwise, get as creative as you'd like; all levels of production quality are welcome. If you have experience editing video, simply download the Adobe Premiere Project folder. If you don't have any video experience, there's an option for you too: check out our Video Guide PDF where you can easily create a video in your browser with Adobe Spark.
Look forward to new sharable videos! We'll be adding more to this page and in our rotating, featured posts section.
MP4 | Alternative Download Link
MP4 | Alternative Download Link
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Copyright 2023. 1% for the Planet® is a 501(c)(3). All rights reserved. 1% for the PlanetSM and the 1% for the PlanetSM logo are trademarks of 1% for the Planet and are registered in the U.S.
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