We offer flexible giving options beyond monetary donations to ensure members can meet their 1% commitment. We encourage creative giving strategies that benefit both the business and our movement. Updated in 2021, a business member must fulfill at least half (½) of their 1% commitment via monetary donations. The remaining half (½) can consist of a variety of non-monetary donations—including donated products, donated services, volunteer time and approved promotional support.
Approved promotional support is one of our non-monetary, flexible giving options—in which business members can count paid advertising expenses toward their 1% commitment. To qualify as approved promotional support, the ad must communicate the business member’s 1% for the Planet membership. In addition, approvable ads may also communicate about the member's partnership(s) through 1% for the Planet.
The program provides value for business members, 1% for the Planet, and when applicable, approved nonprofit partner(s)—businesses showcase their environmental commitment to their audience and promote the work of 1% for the Planet and other nonprofit organizations. Business members can advertise across many different channels, including digital, social media and print advertising; however, we’ve also seen members deploy paid promotion via billboards, radio, influencer marketing and other advertising methods.
Very few nonprofits, particularly small and mid-sized nonprofits, have the budgets to advertise the incredibly important work that they do. That’s why approved promotional support is built into the 1% for the Planet giving model. Assuming members meet the requirements of the program, the actual promotional expenditure they incur to deploy the message will help to satisfy their 1% giving commitment.
Through the approved promotional support program, we ask our members to communicate about their 1% for the Planet membership. In addition to membership, they may also highlight the nonprofit(s) they support. This creates a win-win-win scenario where the member's audience learns about their commitment to our planet. Through this program, members help grow 1% for the Planet brand awareness, which benefits the entire network of businesses, individuals and nonprofits.
